Everyone seems to be talking about digital transformation in the legal industry, but what is driving this digital transformation? What new technologies may be needed in the legal profession? What problems will this transformation solve? Join CEB’s Gopi Mamidipudi in conversation with Larry Swain from Rapid Legal and Dan O’Day from ECFX as they discuss automation and the technological transformation, looking at where the industry currently is in terms of new technology and useful tools as well as where we might be going (and how we can get there effectively and efficiently).

Work life balance is hard, especially when you have kids at home and that home is your new office space. In Going Virtual, we will discuss tools and tricks to make your new virtual set-up a success while maximizing the time and attention you give to what matters to you most. The legal field is rapidly changing and it is important to keep up with technology and embrace the opportunities this change brings to redefine “the new normal.”

Learn how three former public defenders formed a successful personal injury firm within a few short years. From incorporation to marketing and client acquisition to fee-sharing, partners Adam Hepburn and Elliott Jung share their experience and insight into creating a successful, fun, and forward-looking law firm in How to Create a Successful Multi-Partner Firm.

Client satisfaction is the highest ranking factor to achieving success among legal professionals. Per Clio’s Legal Trends Report, 62% of consumers ask friends and family for recommendations when they’re looking for a lawyer. Customer Management Tips that Earn Trust and Referrals will teach you client and case management steps you can take to increase the likelihood that a client would work with you again or refer you to a friend.

Have you ever heard, when talking to a potential client: “Let me think about it,” “I’ll get back to you,” “Let me talk it over with my partner”―and then you never hear from them again? The Client Conversion System is designed specifically to eliminate these deal-killing responses from potential clients. The System is proven to increase the percentage of potential clients who become actual clients. Participants will receive the Client Conversion worksheets used in the presentation.

What if you could leverage the power of LinkedIn to create new opportunities for both business and personal growth? How to Use LinkedIn to Grow Your Firm teaches you how to make your online profile and presence stand out, grow your network, create a competitive advantage through social marketing, and generate new leads.

Networking is critical to business growth and expansion. What if you could create 50% more opportunities from the contacts you already have? In this webinar, Turn Your Network into Revenue, learn how to leverage the power of the internet and social media to increase the value of your current and new contacts, expand your professional and personal brand, discover the power of ‘asking’ to create business opportunities, and create loyalty from the very first point of contact.

Tune in to The Savvy Lawyer’s Guide to Virtual Law Practice for tips and pointers on increasing your efficiency, whether you virtually practice law only sometimes or all of the time. Learn how to be resourceful and master the nuances of virtual law practice management.

Stay top of mind with your connections! Leverage email marketing, virtual events, and virtual networking to increase engagement with your contacts and clients. In this webinar, Increasing Customer Engagement in Challenging Times, learn how to create loyalty from the very first point of contact, leverage email marketing and social media platforms to increase engagement, and use virtual networking to connect and provide opportunities for engagement.

From the COVID-19 pandemic to natural disasters to political protests, 2020 has brought challenges like we have never known. Your legal skills are needed to help our most vulnerable community members. Get tips from this webinar, Rising to the Call: Pro Bono in Our Time of Crisis, on how to connect with statewide pro bono efforts and find free training opportunities in areas of law including housing, employment, government benefits, disaster relief and civil rights.

Strategic business planning is a key component to growing your firm. Unfortunately, it can be time consuming to create and can become obsolete as situations change. This webinar, The One-Page Strategic Plan: Business Planning Made Simple, teaches you strategic planning made simple, fast, and effective. Determine your areas of focus for the next 12-18 months. Identify your firm’s strengths, weaknesses, opportunities, and threats. Establish a strong foundation for marketing your firm and understand what really sets you apart from other attorneys.

How to Network Like a Star for New Attorneys will give you tips on how to transform your network and market your legal services, from reaching out to potential referral sources to closing the deal with potential clients.

In-person marketing may be dead, but marketing is alive and well! Law firms, even litigation firms, are still getting new clients. In this webinar, Business Development in the Digital Age, learn how to attract clients, build relationships with top referral sources, and create a digital marketing plan for your law practice.

Tour the only California-specific legal know-how solution with An Introduction to CEB’s Practitioner. You already know how to research what the law is and how to find the right cases and statutes. What you really need is to move beyond practice guides and traditional legal research as quickly as possible, so you can save yourself time and your clients money, while delivering high-value strategic analysis. Turn research into results!

When you’re short on time and juggling multiple deadlines, your clients need to trust that you’re researching efficiently and finding the right answers, quickly. Using CEB’s online research tool to demonstrate, this webinar, Tips for Optimizing Online Legal Research, covers techniques for optimizing your research, including understanding the cost-benefit analysis between free and paid resources, crafting effective search terms, getting the most out of primary and secondary sources, mastering search filters, and understanding case law citators.

The COVID-19 crisis has caused huge disruptions for businesses as well as individuals. Regardless, important transactions must carry on, including those that require notarization. In this discussion, Notarization in the Age of COVID, Eli Angote and Jeremy Ofseyer cover the various options available in this changing landscape, including remote online notarization (RON).

In light of the COVID-19 pandemic people are scrambling to understand their rights and obligations. The Impact of COVID-19 on Transactions and What the CARES Act Offers reviews commercial and real estate agreements, what to look for and what common law rights a party may have. The program also discusses some of the benefits the CARES Act offers for real estate owners.

Emergency Regulations During a Time of Emergency: COVID-19 & Criminal Law
covers state and federal criminal justice rules, regulations, and trends during the coronavirus pandemic. Attorneys Allison Margolin and Raza Lawrence of Margolin & Lawrence discuss reforms, setbacks, and the staying power of moving towards a non-custodial system for non-violent offenders, as well as the concepts of punishment and deterrence.

Video mediation has shot to prominence as the best way to get to settlement during a national quarantine—and possibly afterwards as well. Maybe your clients feel nervous about using this medium. This webinar by Teddy Snyder, Quelling Clients’ Fear of Video Mediation (and Yours Too), covers all the details you need to help you and your clients succeed in video mediation.

Before you ask clients to retain you, you have to have sound practices and procedures for your fee agreements and billing structures. In this Business of Law webinar, Getting Paid: Fee Agreements and Alternative Fee Structures, Jen Lee discusses billing, flat fee agreements, and alternative fee structures to the billable hour.

How Did Yoda Get His First Lead? Digital Branding Basics for Lawyers covers digital branding basics, including brand messaging and brand look feel. Anna Colibri applies these concepts to websites, marketing collateral, and digital marketing tactics (search, social, email, advertising, and content creation).

The Covid-19 pandemic has resulted in layoffs and income reduction across many households. The financial hardship has in turn led many people to contact bankruptcy attorneys seeking relief. In Debt Relief and Temporary Hardship Options During the COVID-19 Crisis, bankruptcy attorney Karine Karadjian discusses some financial relief options available to those affected by Covid-19 in an effort to prevent impulsive bankruptcy filings for situations where a bankruptcy may potentially be avoided.

This program, CARES Act: Key Points Regarding PPP and EIDL Loan Programs highlights the key talking points small businesses, sole proprietors, self-employed and independent contractors need to understand with respect to the Paycheck Protection Program and Economic Injury Disaster Loans.

Strategies for Growing Your Law Firm Business Online covers business growth strategies that leverage social media, content marketing, and virtual social interactions across many platforms. Use websites, blogs, review sites, and email marketing to grow your practice. Online presence is critical for business growth today!

As a lawyer, you can craft a compelling argument and appeal to your listener’s intellect. But for people to hear what you say, you need to craft HOW you say it. How to Speak Persuasively, Whether in Person or Remote is designed to teach lawyers how to leverage the aspects of public speaking essential to engaging and persuading an audience. Learn how to project presence and authority through body language, voice, eyes and use of space. The techniques acquired will help you consistently achieve your objectives with clients (current and prospective), judges and juries.

The nature of legal work often requires high levels of social interaction, whether it be in our offices or in the court. In Law Firm Management and COVID-19—Employment and Ethical Impacts for Your Law Practice, Beth Mora and Mary Grace Guzmán discuss social distancing and other crucial considerations and offer solutions regarding lawyers’ responsibilities to their employees and clients during the pandemic.

Get tips on how to customize your LinkedIn profile, highlight your unique skills, stay top of mind to clients, and avoid the most common LinkedIn networking mistakes in LinkedIn for Attorneys: Creating Your Personal Brand and Writing Highly Visible Posts.

Do not let the daunting task of starting your own litigation practice deter the entrepreneur in you from branching out on your own. In this webinar, Punching Above Your Weight: Strategies for Building a Successful Small Firm Litigation Practice, Lewis Hudnell shares strategies for starting your own litigation practice, getting your first case, handling large and complex matters, growing your practice, and going toe-to-toe with big firms.

Do you ever feel that your work is managing you, instead of the other way around? There is a better way! The ideal lawyer has a combination of leadership, business management, and technical skills—just like a project manager.

In Project Management Tools for Success, learn from an experienced project manager how to make order out of chaos, with tools and techniques you can use to be more effective. Learn about identifying your key stakeholders, setting and managing client and other stakeholder expectations, creating realistic project schedules and milestone charts, why communication is 90% of a project manager’s job, how to manage people who don’t directly report to you, and more. 

What do you want your business to become? What does success look like? In defining your firm brand, you define its future. In this webinar, Building a Brand: Measuring, Metrics, and Marketing, Jo-Anna Nieves walks you through how to define your law firm’s purpose and plan for its future. When you first hang your shingle, don’t just blindly go after any client you can get. When you recognize your passions and plan your business based on those passions, it’s easier to target your offerings to serve the clients you want serve. 

Are you worried about how you will find clients and how to set yourself up for success when it comes to collecting fees? Finding Clients and Getting Paid is for you. This webinar covers how to find clients who are looking for your services and, more importantly, how to convince them to pay you for advice. Don’t fall into the trap of giving out lots of free advice because you think that’s the only way you will get clients.

A law firm is no different from any other business. It sells legal services to consumers. When you start your solo practice, you’re opening a small business, and you need to be strategic about planning long before you open. In this webinar, Soloing by Trial and Error, Mujdah Rahim lays out how to set your law business up for success from the very start. Thoughtful planning and efficient procedures show, and are excellent client retention and marketing tools. The discussion focuses on how to open a law firm practice on a small budget, run your business efficiently with automation, and survive lean months.

Don’t wait to be hired—create your own dream job! You can build a sustainable solo practice. As a solo lawyer, you have the power to choose your practice area, clients, priorities and schedule. In this webinar, Tips and Tricks: Building a Sustainable Community-Based Solo Law Practice, you’ll learn tips about building competence to practice ethically and effectively, creating a market niche based on your unique talents and vision, keeping overhead low by using technology, and bridging the justice gap by serving diverse clients and clients of modest means. Build a sustainable solo practice!

Good trial lawyers know that giving a great opening statement or a compelling closing argument involves more than merely sharing the facts and evidence. They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that, in the end, adds meaning and value for everyone in the courtroom. Connecting with others and building your business, especially when using social media, involves the same strategy. Find out tips and tricks from Mitch Jackson in this webinar, How to Communicate Persuasively in Court and on Social Media.

World-renowned negotiation expert Andrea Schneider dispels some myths we have about gender and negotiation in Effective Negotiation Skills for All. She will engage us in a highly interactive workshop showcasing important negotiations skills and prompt us to think about empirical research findings on this important topic.